The one idea

Startups don't die from bad products. They die from silence. If you can get attention reliably, you are valuable at 15 or 50.

Prove it with one artifact

Pick one channel and run a 2-week experiment:

  • Short-form video: 10 posts, one hook style per post. Track hooks vs. retention.
  • Twitter/X or LinkedIn: 10 posts about one niche. Track which format gets replies.
  • Cold outreach: 25 personalized DMs for any project. Track reply rate.

Write the memo

One page: what you tried, the numbers, what you'd do next with $100. That memo is your marketing resume — startups care about the loop (try → measure → adjust), not follower count.